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Creative Direction
& Culture-Driven Campaigns

Creative Direction
& Culture-Driven Campaigns

Creative Direction
& Culture-Driven Campaigns

OVERTONE is a modern creative agency born in Hong Kong and connected through global creative collaboration.
We develop campaigns, content, and visual experiences through creative direction, cultural perspective, and modern production.

Selected Collaborations

0Founded in Hong Kong
0+Creative projects across campaigns, content, and production
0+Cities connected through creative collaboration

Selected Work

(4)

(4)

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Services

(01)

Campaign Development

Creative campaigns, launches, and visual storytelling for modern brands. From concept development to execution, we create culturally relevant campaigns designed for digital platforms, brand communication, and audience connection.

(01)

Campaign Development

Creative campaigns, launches, and visual storytelling for modern brands. From concept development to execution, we create culturally relevant campaigns designed for digital platforms, brand communication, and audience connection.

(01)

Campaign Development

Creative campaigns, launches, and visual storytelling for modern brands. From concept development to execution, we create culturally relevant campaigns designed for digital platforms, brand communication, and audience connection.

(02)

Creative Direction

Every project begins with creative direction. We shape concepts, narrative direction, visual worlds, and emotional tone to create work that feels intentional, distinctive, and culturally aware.

(02)

Creative Direction

Every project begins with creative direction. We shape concepts, narrative direction, visual worlds, and emotional tone to create work that feels intentional, distinctive, and culturally aware.

(02)

Creative Direction

Every project begins with creative direction. We shape concepts, narrative direction, visual worlds, and emotional tone to create work that feels intentional, distinctive, and culturally aware.

(03)

Content & Visual Systems

Ongoing content and scalable visual communication for brands across social, campaigns, and digital platforms. Designed to maintain consistency while allowing creative evolution over time.

(03)

Content & Visual Systems

Ongoing content and scalable visual communication for brands across social, campaigns, and digital platforms. Designed to maintain consistency while allowing creative evolution over time.

(03)

Content & Visual Systems

Ongoing content and scalable visual communication for brands across social, campaigns, and digital platforms. Designed to maintain consistency while allowing creative evolution over time.

(04)

Collaborative Production

Flexible creative teams assembled around the needs of each project. Working across disciplines, formats, and locations, we bring ideas into execution through modern collaborative production.

(04)

Collaborative Production

Flexible creative teams assembled around the needs of each project. Working across disciplines, formats, and locations, we bring ideas into execution through modern collaborative production.

(04)

Collaborative Production

Flexible creative teams assembled around the needs of each project. Working across disciplines, formats, and locations, we bring ideas into execution through modern collaborative production.